The Difference

Jon came to us early this year looking for a couple of things.

• Share about a new business venture, Legacy Steel Contractors

• Share the family legacy of Richardson Brother's Construction

• Get more active online with FAQ videos and ads

• All with the goal to get more qualifying leads to partner with on projects

He mentioned early on that he didn't want his content to feel stuffy or corporate. He literally sent us a handful of videos and said this is what I don't want.

He hadn't really seen an example of the vision he had for what he DID want.

We got to work on storytelling frameworks that could tell the whole story in a way that matched not just the business, but Jon and his team.

Our plan included everything he would need to share his story from the top of the funnel, to the bottom. He came out of this project with content for not only his website that would last for years, but content for socials, prospective client proposals, and ads.

• Brand Story Video for Richardson Bro's

• Brand Story Video for Legacy Steel Contractors

• History Video of the family legacy

• 5 Client Testimonial Videos

• Project Highlight Video

• FAQ Social Videos

• B-Roll Asset Library

• Project Photos

We were able to showcase everything that he needed to help his prospective clients to see the difference and the value that Jon and his team offer. Owner on the jobsite, cost-saving solutions, steel building solutions, and generations of expertise.

When you watch his videos, you feel the difference. It feels true to who he is as a person and business owner. It's real.

We are looking forward to hearing how these videos make a difference in his business, just like he makes a difference in his clients' businesses.

For now, his response was "I have goosebumps"

Watch his Brand Story video here